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Global Profiles of Major Corporations
Discussion/Answers for Global Corporations Questions:
1. Yes. About 1/2 of the companies indicate they are global companies, with branches in many countries -- so they have what we might call a "global," rather than a "national" or "regional" profile. The U.S. affiliation of these companies is not emphasized.
2. Some features of web sites with global profiles:
- Simple design with little or no scrolling
- Select your language or country
- Map of the world
- Search function for products and services
- "Contact Us" function prominently displayed
- Links to "Worldwide" website from U.S. site (e.g., Intel site links to Intel Worldwide)
3. If you want to be successful in big business: go global or die. Small businesses, universities and schools also have global profiles in various degrees. Some small businesses and small colleges stress their "local" aspect (how they serve community values, or religious traditions, etc.) even though they may have constituents and customers from around the world. This is also an aspect of globalization! The emphasis on community and local affairs is often a reaction to globalization, based on the idea that too much concern for global affairs diverts resources from local needs. At the same time, most people recognize that the there are global influences in virtually every community, even in the life of small villages in third-world countries.